Sell More Products & Grow Your Brand Awareness on Amazon

We are not just another Amazon reseller

We work with you to transform your product listings

and grow your brand visibility

Schedule a call with us to learn more

Is Your Brand Making The Most of Amazon?

We take away the pain of dealing with Amazon

As an authorised Amazon retailer of your products your brand benefits from our proven listing and conversion techniques

We improve the overall discoverability of your products on Amazon, and increase your sales conversions

We deliver increased sales for your brand, benefiting you and your other brand resellers

Introducing the

eCom Brand Alliance program

Let us increase your products visibility and sales using our proven listing and conversion techniques

Schedule a call with us to learn more

Through our eCom Brand Alliance program we partner with brand owners to:

Transform your brand content, increase discoverability and consumer views of your products on Amazon

Take advantage of Amazons powerful brand ownership tools to give you greater control over your brand listings

Grow your overall sales and expand into new markets

Develop your Amazon Strategy

Brands can no longer ignore the opportunity that Amazon offers

With 150 million worldwide active customers people are increasingly shopping on Amazon

50% of online product searches are now directly on Amazon

89% of buyers agree that they are more likely to buy products from Amazon than other sites

eCommerce now represents over 21%

of all UK sales

Amazon have around 50% share of online eCommerce sales

Mark Richardson

John Welbourn

About US

We are leading eCommerce experts with over 15 years of retailing experience. Between us we have operated across a variety of sectors, launching multiple brands and products.

In 2015 we (John and Mark) set out to help retail brand partners improve their online brand image, tackle the problem of unauthorised sellers, and increase Amazon sales revenues. Now our only focus is on forming a long term relationships with great brands to develop win-win partnerships.

Mark has been involved in eCommerce since 2001 and has launched several brands on the Amazon Marketplace both in the EU and USA. Mark has a strong background in retail and logistics demand chain management. In 2014 Mark decided to focus solely on Amazon and has made it his mission to understand the platform and its algorithm inside out. Mark says "I love retail and believe we are all blessed to be living in a time where technology has really leveled the playing field. My passion is working with our brand partners to improve their Amazon experience and grow profits for us both".

John has been involved in bringing products and brands to market for 20 years. With experience in sourcing, supply chain, branding, sales & marketing - John has been responsible for the supply of a number of leading branded and private label consumer electronics and homeware products sold through European retailers and on-line directly to consumers. ‘’I have a passion for helping brands across different sectors grow their sales on emerging eCommerce platforms across Europe’’.

FAQ

Here is a selection of the most common questions we are asked about our eCommerce Brand Alliance program.

We already have too many Amazon sellers, Why do I need another?
The truth is you’re probably right, you do have too many sellers!! 99% of all sellers are just re-selling your brand and product without adding any value.
The real question is, do you have the right sellers?
This is where we fit in. We are completely different. We are the 1% of good sellers that go the extra mile to create fully optimised listings for the products we sell.
We work with you to understand your brand and develop your product content and brand look. The content is also well optimised for Amazon which ensures your products get more views and converts to more sales. We provide feedback and reports along the way, ensuring you’re fully in control. We also advertise your product, to ensure it’s gaining greater exposure across Amazon and improving its sales rank on the Amazon marketplace.
What happens to the other sellers who sell our products?
Nothing, as long as you continue to supply them, they will continue to sell. The difference is, their sales will probably increase. As your product listing is now optimised it will show up more on Amazon search and more customers will buy. As before, the sales are split across the people re-selling it. Over time you may work more with us as your prefered Amazon reseller (we hope so!), but that’s not a requirement for our brand alliance program.
Which marketplaces do you sell on?
Depends on you! We typically start in the UK and then depending on your agreement move from there.
We sell on all Amazon marketplaces - UK, France, Spain, Germany, Italy, Middle East and USA. We are currently opening our stores in Turkey, Australia and Japan.
How much stock will you buy?
Great question! It depends! In phase one we look carefully at the demand for your product and we share this information with you. From there, we agreed on the right quantity to purchase based on your lead times. Typically, our orders start with smaller quantities to test and learn. But generally, once the optimisation occurs we see our order book with you builds quickly. In many sectors Amazon is the number one retailer of the products we sell and demand is strong. We work with you on understanding your lead time and forecasting demand.
Do you have any supply chain requirements?
We work with you to understand the size and weight of products and outer/inner carton dimensions. Ideally we like our partners to label goods on our behalf, but we also have the facility to handle this ourselves. We try to be as flexible as possible in order to make this program a great success for us both.
We struggle managing our channels, won’t you just cause us more problems?
We are not some fancy marketing agency, we are experienced retailers that would love the opportunity to sell your brands products.
Between us we have over 20 years bringing brands to market and building sales across multiple channels. We learned the hard way. But we also understand how important Amazon is. Our experience of building sales channels helps us ensure there are no conflicts.
This is why we came up with the eCommerce Brand Alliance. It’s a way for us to demonstrate to you, the brand owner, the benefits of having an amazing Amazon Seller who wants to understand your brand’s frustrations, create solutions and work with you, to increase the power and reach of your brand on Amazon.
We won’t under cut your retail pricing and your other sellers will appreciate what ‘you’ve’ done to optimise and improve your product visibility on Amazon.
And remember we are doing all this, without charging you a management fee.
How much does your service cost?
we do not have one fixed price as each brand, their objectives and the help they need all differ. Before we start working together we will schedule a discovery call to really get under the skin of your brands goals and what exactly you are looking to achieve on Amazon. We can then present you with a bespoke package based on recommendations that will become the roadmap for working together and getting your brand to where you want it to be.
Surely it’s too good to be true?
Not really! But there is a catch. We can only take on a limited number of accounts to work with. We invest significant time, energy and resources on every product listing so we need to ensure we can work with you to add value and grow sales.
By contacting you we have already identified there is demand for your product on Amazon and that there is an opportunity to grow your business.
Periodically we stop taking brands on to ensure we are 100% focused on servicing the brand owners we work with.
What happens next?
Book a call with us here.
The call will take less than an hour and help us identify whether it’s the right fit for you and for us.
On the call we can answer your questions and explain our solution to your Amazon problems in more detail.

Why We Recommend Having a Consultation Call With Us

If we’ve approached you, your brand has been personally selected on the merits of your brand ethos, quality of products and potential for longer term growth on Amazon.

"We don’t need another Amazon seller" you are saying…….. which in most cases we would completely agree with. Typically the sellers brands already have are not working in their favour and adding any value.

We are completely different. We are the 1% of good sellers that go the extra mile to create fully optimised listings for the products we sell. As long as our criteria is met, we don’t charge you for this expertise.

We work with you to understand your brand and develop your product content and brand look
The content is well optimised for Amazon which ensures your products get more views and will crucially, convert to more sales
We provide feedback and reports along the way, ensuring you’re fully in control
We also advertise your product, to ensure it’s gaining greater exposure across Amazon and improving its sales rank on the Amazon marketplace

We are your brand partner and will work closely with you to achieve the eCommerce success you strive for

Schedule a call with us to learn more

What Are You Waiting For?

Find Out More by Booking a Call

Schedule a call with us to learn more